Webtoon
Webtoon is one of the most popular comic reading apps, but finding your next comic read is harder than it should be. This self-initiated project redesigns the experience to make discovery easier without overwhelming readers.
🌿In a nutshell…
Problem: Webtoon has a discoverability problem, where it is hard to navigate and find comics due to its overwhelming amount of choices
Impact: I created an Explore section, a dedicated space to find comics by popularity, genres, and Webtoon Originals, reducing the number of comics shown at once by 30%.
Project description
Webtoon is one of the most popular comic reading apps, but the experience of finding something new to read is harder than it should be. The app surfaces hundreds of comics across multiple pages, with no single place to explore by genre, popularity, or mood. This self-initiated redesign focuses on two things: reducing the noise on existing pages, and creating a dedicated discovery path that doesn't exist in the current app.
Webtoon is one of the most popular comic reading apps, but the experience of finding something new to read is harder than it should be. The app surfaces hundreds of comics across multiple pages, with no single place to explore by genre, popularity, or mood. This self-initiated redesign focuses on two things: reducing the noise on existing pages, and creating a dedicated discovery path that doesn't exist in the current app.
How might we redesign Webtoon's interface so readers can easily discover their next comic — without feeling overwhelmed the moment they open the app?
Results
🍃
🍃
30% fewer comics surfaced at once, reducing decision fatigue across every page
🍃
🍃
Consolidated 5 pages into 4, each with a clearer, distinct purpose for readers
🍃
🍃
Built Explore from scratch, the first dedicated comic discovery space in the app
🍃
🍃
Streamlined For You and My by keeping what users actually used and cutting what they didn't
Understanding the existing experience
These are the 5 pages in the original Webtoon app for context
These are the 5 pages in the original Webtoon app for context
For You
First page when user opens up app. Contains My Series, Ranking with trending webtoons, Webtoon Originals, Top Picks, and more sections (15 in total)
Originals
Webtoon originals separated by "Daily" (which day an original webtoon is updated) and by "Genres"
Canvas
Webtoon recommended series, Weekly HOT and trending webtoons based in genres. Has two sections, "Spotlight" and "Genres"
My
Contains series you have read, separated by "Recent", "Subscribed", "Downloads", "Unlocked", "Creators", "Comments" and "Super Like"
More
Has number of coins (purchasing money), Webtoon Shop, Search, Settings, etc.
User Research
To reach the most amount of Webtoon users, I posted my survey to 3 subreddits related to Webtoons: r/webtoons, r/WebtoonCanvas, r/webtoon and survey subreddits called r/SampleSize, r/SurveyExchange and r/takemysurvey.
The survey received 20 responses. This is a self-initiated project with a small sample — findings were directional.
To reach the most amount of Webtoon users, I posted my survey to 3 subreddits related to Webtoons: r/webtoons, r/WebtoonCanvas, r/webtoon and survey subreddits called r/SampleSize, r/SurveyExchange and r/takemysurvey.
The survey received 20 responses. This is a self-initiated project with a small sample — findings were directional.
Open-ended responses
Open-ended responses
"I feel there is way too much going on the For You page. I rarely use it because it's just overwhelming to look at."
"The Webtoon app is more polished than it used to be, but it definitely needs to be reorganized for clarity."
"I don't like being advertised generic romance comics every time I open the app."
Open-ended responses
"I feel there is way too much going on the For You page. I rarely use it because it's just overwhelming to look at."
"The Webtoon app is more polished than it used to be, but it definitely needs to be reorganized for clarity."
"I don't like being advertised generic romance comics every time I open the app."
Design Decisions
Based on the user data provided from the survey, I made the following choices to address the discoverability issue.
Based on the user data provided from the survey, I made the following choices to address the discoverability issue.
🌿Reducing the noise
🌿Reducing the noise
4 pages in menu bar
The original app had 5 pages. I condensed these into 4, which are For You, Explore, My, and Settings, so each page has a clearer, more distinct purpose.
Reduced number of sections in "My"
The original "My" had 7 tabs, most of which users never mentioned using. Based on survey data, I reduced this to 4, which are Recent, Subscribed, Download, and Comments
🌿Building a discovery space
🌿Building a discovery space
Explore Section
I created Explore as a dedicated discovery space, keeping it separate from For You so personalized recommendations stay uncluttered. Explore is split into Spotlight, Genres, and Originals, covering all three ways Webtoon surfaces comics in one consolidated place.
Lo-fi Wireframes
Final Designs
The centerpiece of the redesign is Explore — a dedicated discovery section that didn't exist in the original app 🌿
Explore: Spotlight
Explore: Spotlight
New WEBTOON Originals
New WEBTOON Originals
Preview
Preview
Spotlight
Spotlight
Genres
Genres
Originals
Originals
Search a comic, creator, or genre
Search a comic, creator, or genre
9:41
9:41
Fantasy
The Mushroom Girl
Fantasy
The Mushroom Girl
Romance
To Loved and Be Loved
Romance
To Loved and Be Loved
Sci-fi
Miracle Stimulator
Sci-fi
Miracle Stimulator
Drama
Selfish Romance
Drama
Selfish Romance
Weekly HOT
Weekly HOT
Pixie and Brutus
Comedy
Pixie and Brutus
Comedy
Boy Girlfriend
Romance
Boy Girlfriend
Romance
I Think I Like You
Slice of Life
I Think I Like You
Slice of Life
Crow Time
Comedy
Crow Time
Comedy
Spicy Mints
Slice of Life
Spicy Mints
Slice of Life
2
2
3
3
4
4
5
5
1
1
Romance
Romance
The Fish I Loved
300K
The Fish I Loved
300K
Operation True Love
80K
Operation True Love
80K
I Think I Like You
4.4M
I Think I Like You
4.4M
Your Letter
20.3M
Your Letter
20.3M
Boy-friend’s Rule
563K
Boy-friend’s Rule
563K
1
1
2
2
3
3
4
4
5
5
Slice of Life
Slice of Life
Bunny’s School Days
300K
Bunny’s School Days
300K
The Quickscribbes
80K
The Quickscribbes
80K
I Think I Like You
4.4M
I Think I Like You
4.4M
Nerd and Jock
20.3M
Nerd and Jock
20.3M
Spicy Mints
563K
Spicy Mints
563K
1
1
2
2
3
3
4
4
5
5
For You
For You
Explore
Explore
My
My
Settings
Settings
3 tabs to discover comics
3 tabs to discover comics
Spotlight, Genres and Originals are pulled from the app but more easier to filter out by.
Spotlight → trending and new
Genres → comics categorized by category such as romance, adventure, etc.
Originals → comics that were first created on the app
Spotlight, Genres and Originals are pulled from the app but more easier to filter out by.
Spotlight → trending and new
Genres → comics categorized by category such as romance, adventure, etc.
Originals → comics that were first created on the app
Search bar
Search bar
The original app does not have a search bar for users to find comics.
I added one as a way for a user to look up comics they are interested in reading.
The original app does not have a search bar for users to find comics.
I added one as a way for a user to look up comics they are interested in reading.
Comedy
Nerd and Jock
Comedy
Nerd and Jock
Drama
Purple Hyacinth
Drama
Purple Hyacinth
Fantasy
Cursed Prince...
Fantasy
Cursed Prince...
Romance
Castle Swimmer
Romance
Castle Swimmer
Title
Genre
Title
Genre
Title
Genre
Title
Genre
Title
Genre
Title
Genre
Title
Genre
Title
Genre
Title
Genre
Title
Genre
Spotlight
Spotlight
Genres
Genres
Originals
Originals
Drama
Drama
Romance
Romance
Action
Action
Horror
Horror
Comedy
Comedy
This Wasn’t My Plan
250K
In a twist of fate, Ro-a finds herself thrown back a decade in time. This isn’t just a trip down memory lane. She’s faced with a younger, naive Sihyeon, the future superstar who would brut...
This Wasn’t My Plan
250K
In a twist of fate, Ro-a finds herself thrown back a decade in time. This isn’t just a trip down memory lane. She’s faced with a younger, naive Sihyeon, the future superstar who would brut...
Your Letter
6.3M
Sori is a special young girl - kind, caring and principled well beyond her years. Unfortunately, these are not the personality traits generally celebrated in middle school - especially Sori’s...
Your Letter
6.3M
Sori is a special young girl - kind, caring and principled well beyond her years. Unfortunately, these are not the personality traits generally celebrated in middle school - especially Sori’s...
Purple Hyacinth
140K
Her ability to detect lies has made her an outstanding officer of hte law - despite being haunted by her inability to save the ones she loved from a gruesome fate many years ago...
Purple Hyacinth
140K
Her ability to detect lies has made her an outstanding officer of hte law - despite being haunted by her inability to save the ones she loved from a gruesome fate many years ago...
Seasons of Blossom
10M
Oh, to be young and in love. Oh, to be wild and carefree. The springtime of life is intense, tumultuous, and at times, oh so confusing. Spring, summer, fall and winer - love blossoms...
Seasons of Blossom
10M
Oh, to be young and in love. Oh, to be wild and carefree. The springtime of life is intense, tumultuous, and at times, oh so confusing. Spring, summer, fall and winer - love blossoms...
Watermelon
82K
Orphaned at a young age, two stray cat siblings struggle through life to find their place in this world. Through a series of unfortunate circum...
Watermelon
82K
Orphaned at a young age, two stray cat siblings struggle through life to find their place in this world. Through a series of unfortunate circum...
388 items
388 items
Sort by: Interest
Sort by: Interest
ORIGINAL
ORIGINAL
ORIGINAL
ORIGINAL
| |
| |
END
END
NEW
NEW
NEW
NEW
Search a comic, creator, or genre
Search a comic, creator, or genre
9:41
9:41
For You
For You
Explore
Explore
My
My
Settings
Settings
Condense genres page
Condense genres page
Two genre layouts existed in the original app. The circular version showed genre names only — clicking into one locked you into that genre with no way to browse others. I chose tabs because they're more familiar to existing users and surface comic previews immediately, letting readers scan across genres without committing to one
Two genre layouts existed in the original app. The circular version showed genre names only — clicking into one locked you into that genre with no way to browse others. I chose tabs because they're more familiar to existing users and surface comic previews immediately, letting readers scan across genres without committing to one
Explore: Genres
Explore: Genres
Same layout for Originals
Same layout for Originals
The Originals layout lays the same, with an Original categorized under which day a new episode is released, but now more prominent to the user under the “Original” tab, rather than a user clicking into a comic to find out whether the comic is an Original or not.
The Originals layout lays the same, with an Original categorized under which day a new episode is released, but now more prominent to the user under the “Original” tab, rather than a user clicking into a comic to find out whether the comic is an Original or not.
Fantasy
Your Smile is a Trap
Fantasy
Your Smile is a Trap
Drama
unOrdinary
Drama
unOrdinary
Fantasy
Miracle Stimulator
Fantasy
Miracle Stimulator
Comedy
Pixie and Brutus
Comedy
Pixie and Brutus
Fantasy
The Mushroom Girl
Fantasy
The Mushroom Girl
Drama
Seasons of Blossom
Drama
Seasons of Blossom
UP
UP
Fantasy
Boy-friend’s Rule
Fantasy
Boy-friend’s Rule
Drama
To Loved or Be Loved
Drama
To Loved or Be Loved
Romance
I Think I Like You
Romance
I Think I Like You
MON
MON
TUE
TUE
WED
WED
THU
THU
FRI
FRI
SAT
SAT
SUN
SUN
Updated weekly
Updated weekly
Spotlight
Spotlight
Genres
Genres
Originals
Originals
Sort by: Popularity
Sort by: Popularity
Search a comic, creator, or genre
Search a comic, creator, or genre
For You
For You
Explore
Explore
My
My
Settings
Settings
9:41
9:41
Explore: Originals
Explore: Originals
Supporting changes on 'For You' to reduce homepage clutter + 'My' to reduce unnecessary tabs 🌿
Supporting changes on 'For You' to reduce homepage clutter + 'My' to reduce unnecessary tabs 🌿
Romance
Castle Swimmer
Romance
Castle Swimmer
Comedy
Nerd and Jock
Comedy
Nerd and Jock
Drama
Purple Hyacinth
Drama
Purple Hyacinth
Fantasy
Cursed Prince...
Fantasy
Cursed Prince...
UP
UP
UP
UP
Comedy
Vampire Family
99% match
Comedy
Vampire Family
99% match
Romance
The Fish I Loved
97% match
Romance
The Fish I Loved
97% match
Drama
Candid Hearts
96% match
Drama
Candid Hearts
96% match
Fantasy
Apothcary Prince
94% match
Fantasy
Apothcary Prince
94% match
UP
UP
Operation: Tru...
Operation: Tru...
Jackson’s Diary
Jackson’s Diary
unOrdinary
unOrdinary
Reloaded...
Reloaded...
1 episode unread
1 episode unread
Watch ads, Fast Pass
Watch ads, Fast Pass
Daily Pass
Daily Pass
You’ve caught up
You’ve caught up
Trending
Trending
Recommended to you
Recommended to you
My Series
My Series
For You
For You
Explore
Explore
My
My
Settings
Settings
9:41
9:41
Navigation from 5 pages to 4
Navigation from 5 pages to 4
The redesigned version contains a personalized For You, an Explore section for discoverability, the My to view comics a user has recently read and Settings.
The redesigned version contains a personalized For You, an Explore section for discoverability, the My to view comics a user has recently read and Settings.
3 sections kept
3 sections kept
“For You” is meant to be personalized, and these three sections were well liked by users. The rest of the sections were removed to reduce the endless scroll
“For You” is meant to be personalized, and these three sections were well liked by users. The rest of the sections were removed to reduce the endless scroll
For You
For You
Comedy
Nerd and Jock
Comedy
Nerd and Jock
Drama
Purple Hyacinth
Drama
Purple Hyacinth
Fantasy
Cursed Prince...
Fantasy
Cursed Prince...
Romance
Castle Swimmer
Romance
Castle Swimmer
Operation True Love
kkokkalee/Dledumb
Last read today
Operation True Love
kkokkalee/Dledumb
Last read today
Your Smile is a Trap
AENGO
Last read 3 days ago
Your Smile is a Trap
AENGO
Last read 3 days ago
Boy-friend’s Rule
Do yoon
Last read 8 days ago
Boy-friend’s Rule
Do yoon
Last read 8 days ago
unOrdinary
uruchan
Last read 15 days ago
unOrdinary
uruchan
Last read 15 days ago
Jackson’s Diary
Paola Batalla
Last read 1 day ago
Jackson’s Diary
Paola Batalla
Last read 1 day ago
25
25
Buy Coins
Buy Coins
Recent
Recent
Subscribed
Subscribed
Downloads
Downloads
Comments
Comments
My Series
My Series
c
c
#104
#104
#28
#28
#87
#87
#33
#33
#49
#49
15 series total
15 series total
8 unread series
8 unread series
9:41
9:41
For You
For You
Explore
Explore
My
My
Settings
Settings
Buying coins more prominent
Buying coins more prominent
Initially, the coin shop was tucked away in “More,” but many users said this was important for them.
This redesign shifts the coin shop to “My” instead, allowing easier access for the user to buy coins.
Initially, the coin shop was tucked away in “More,” but many users said this was important for them.
This redesign shifts the coin shop to “My” instead, allowing easier access for the user to buy coins.
4 tabs instead of 10
4 tabs instead of 10
Rest of the tabs were removed as many users did not utilize them other than these four. Much of the other tabs were geared towards Webtoon authors than my target audience of readers.
Rest of the tabs were removed as many users did not utilize them other than these four. Much of the other tabs were geared towards Webtoon authors than my target audience of readers.
My
Solution
The redesigned flow separates discovery from personal content for the first time — Explore exists purely to help readers find something new, without cluttering the personalized For You experience
The redesigned flow separates discovery from personal content for the first time — Explore exists purely to help readers find something new, without cluttering the personalized For You experience
For You
For You
15 sections
15 sections
Canvas
Canvas
200k+ comics here alone
200k+ comics here alone
Originals
Originals
Each subtab carries 300 comics
Each subtab carries 300 comics
My
My
Contains author-related content, not applicable to readers
Contains author-related content, not applicable to readers
More
More
Coin shop hidden, only place where search bar exists
Coin shop hidden, only place where search bar exists
Open Webtoon
Open Webtoon
Before
Before
After
After
For You
For You
Personalized
Personalized
Explore
Explore
new, discovery space for comics
new, discovery space for comics
My
My
Contains reader related info, coin shop here
Contains reader related info, coin shop here
Settings
Settings
Open Webtoon
Open Webtoon
Romance
Castle Swimmer
Comedy
Nerd and Jock
Drama
Purple Hyacinth
Fantasy
Cursed Prince...
UP
UP
Comedy
Vampire Family
99% matchRomance
The Fish I Loved
97% match
Drama
Candid Hearts
96% match
Fantasy
Apothcary Prince
94% match
UP
Operation: Tru...
Jackson’s Diary
unOrdinary
Reloaded...
1 episode unread
Watch ads, Fast Pass
Daily Pass
You’ve caught up
Trending
Recommended to you
My Series
For You
Explore
My
Settings
9:41
New WEBTOON Originals
Preview
Spotlight
Genres
Originals
Search up a Webtoon
9:41
Fantasy
The Mushroom Girl
Romance
To Loved and Be Loved
Sci-fi
Miracle Stimulator
Drama
Selfish Romance
Weekly HOT
Pixie and Brutus
Comedy
Boy Girlfriend
Romance
I Think I Like You
Slice of Life
Crow Time
Comedy
Spicy Mints
Slice of Life
2
3
4
5
1
Romance
The Fish I Loved
300K
Operation True Love
80K
I Think I Like You
4.4M
Your Letter
20.3M
Boy-friend’s Rule
563K
1
2
3
4
5
Slice of Life
Bunny’s School Days
300K
The Quickscribbes
80K
I Think I Like You
4.4M
Nerd and Jock
20.3M
Spicy Mints
563K
1
2
3
4
5
For You
Explore
My
Settings
Comedy
Nerd and Jock
Drama
Purple Hyacinth
Fantasy
Cursed Prince...
Romance
Castle Swimmer
Title
Genre
Title
Genre
Title
Genre
Title
Genre
Title
Genre
Spotlight
Genres
Originals
Drama
Romance
Action
Horror
Comedy
This Wasn’t My Plan
250K
In a twist of fate, Ro-a finds herself thrown back a decade in time. This isn’t just a trip down memory lane. She’s faced with a younger, naive Sihyeon, the future superstar who would brut...
Your Letter
6.3M
Sori is a special young girl - kind, caring and principled well beyond her years. Unfortunately, these are not the personality traits generally celebrated in middle school - especially Sori’s...
Purple Hyacinth
140K
Her ability to detect lies has made her an outstanding officer of hte law - despite being haunted by her inability to save the ones she loved from a gruesome fate many years ago...
Seasons of Blossom
10M
Oh, to be young and in love. Oh, to be wild and carefree. The springtime of life is intense, tumultuous, and at times, oh so confusing. Spring, summer, fall and winer - love blossoms...
Watermelon
82K
Orphaned at a young age, two stray cat siblings struggle through life to find their place in this world. Through a series of unfortunate circum...
388 items
Sort by: Interest
ORIGINAL
ORIGINAL
| |
END
NEW
NEW
Search up a Webtoon
9:41
For You
Explore
My
Settings
Fantasy
Your Smile is a Trap
Drama
unOrdinary
Fantasy
Miracle Stimulator
Comedy
Pixie and Brutus
Fantasy
The Mushroom Girl
Drama
Seasons of Blossom
UP
Fantasy
Boy-friend’s Rule
Drama
To Loved or Be Loved
Romance
I Think I Like You
MON
TUE
WED
THU
FRI
SAT
SUN
Updated weekly
Spotlight
Genres
Originals
Sort by: Popularity
Search up a Webtoon
For You
Explore
My
Settings
9:41
Comedy
Nerd and Jock
Drama
Purple Hyacinth
Fantasy
Cursed Prince...
Romance
Castle Swimmer
Operation True Love
kkokkalee/Dledumb
Last read today
Your Smile is a Trap
AENGO
Last read 3 days ago
Boy-friend’s Rule
Do yoon
Last read 8 days ago
unOrdinary
uruchan
Last read 15 days ago
Jackson’s Diary
Paola Batalla
Last read 1 day ago
25
Buy Coins
Recent
Subscribed
Downloads
Comments
My Series
c
#104
#28
#87
#33
#49
15 series total
8 unread series
9:41
For You
Explore
My
Settings
Romance
Castle Swimmer
Comedy
Nerd and Jock
Drama
Purple Hyacinth
Fantasy
Cursed Prince...
UP
UP
Comedy
Vampire Family
99% matchRomance
The Fish I Loved
97% match
Drama
Candid Hearts
96% match
Fantasy
Apothcary Prince
94% match
UP
Operation: Tru...
Jackson’s Diary
unOrdinary
Reloaded...
1 episode unread
Watch ads, Fast Pass
Daily Pass
You’ve caught up
Trending
Recommended to you
My Series
For You
Explore
My
Settings
9:41
New WEBTOON Originals
Preview
Spotlight
Genres
Originals
Search up a Webtoon
9:41
Fantasy
The Mushroom Girl
Romance
To Loved and Be Loved
Sci-fi
Miracle Stimulator
Drama
Selfish Romance
Weekly HOT
Pixie and Brutus
Comedy
Boy Girlfriend
Romance
I Think I Like You
Slice of Life
Crow Time
Comedy
Spicy Mints
Slice of Life
2
3
4
5
1
Romance
The Fish I Loved
300K
Operation True Love
80K
I Think I Like You
4.4M
Your Letter
20.3M
Boy-friend’s Rule
563K
1
2
3
4
5
Slice of Life
Bunny’s School Days
300K
The Quickscribbes
80K
I Think I Like You
4.4M
Nerd and Jock
20.3M
Spicy Mints
563K
1
2
3
4
5
For You
Explore
My
Settings
Comedy
Nerd and Jock
Drama
Purple Hyacinth
Fantasy
Cursed Prince...
Romance
Castle Swimmer
Title
Genre
Title
Genre
Title
Genre
Title
Genre
Title
Genre
Spotlight
Genres
Originals
Drama
Romance
Action
Horror
Comedy
This Wasn’t My Plan
250K
In a twist of fate, Ro-a finds herself thrown back a decade in time. This isn’t just a trip down memory lane. She’s faced with a younger, naive Sihyeon, the future superstar who would brut...
Your Letter
6.3M
Sori is a special young girl - kind, caring and principled well beyond her years. Unfortunately, these are not the personality traits generally celebrated in middle school - especially Sori’s...
Purple Hyacinth
140K
Her ability to detect lies has made her an outstanding officer of hte law - despite being haunted by her inability to save the ones she loved from a gruesome fate many years ago...
Seasons of Blossom
10M
Oh, to be young and in love. Oh, to be wild and carefree. The springtime of life is intense, tumultuous, and at times, oh so confusing. Spring, summer, fall and winer - love blossoms...
Watermelon
82K
Orphaned at a young age, two stray cat siblings struggle through life to find their place in this world. Through a series of unfortunate circum...
388 items
Sort by: Interest
ORIGINAL
ORIGINAL
| |
END
NEW
NEW
Search up a Webtoon
9:41
For You
Explore
My
Settings
Fantasy
Your Smile is a Trap
Drama
unOrdinary
Fantasy
Miracle Stimulator
Comedy
Pixie and Brutus
Fantasy
The Mushroom Girl
Drama
Seasons of Blossom
UP
Fantasy
Boy-friend’s Rule
Drama
To Loved or Be Loved
Romance
I Think I Like You
MON
TUE
WED
THU
FRI
SAT
SUN
Updated weekly
Spotlight
Genres
Originals
Sort by: Popularity
Search up a Webtoon
For You
Explore
My
Settings
9:41
Comedy
Nerd and Jock
Drama
Purple Hyacinth
Fantasy
Cursed Prince...
Romance
Castle Swimmer
Operation True Love
kkokkalee/Dledumb
Last read today
Your Smile is a Trap
AENGO
Last read 3 days ago
Boy-friend’s Rule
Do yoon
Last read 8 days ago
unOrdinary
uruchan
Last read 15 days ago
Jackson’s Diary
Paola Batalla
Last read 1 day ago
25
Buy Coins
Recent
Subscribed
Downloads
Comments
My Series
c
#104
#28
#87
#33
#49
15 series total
8 unread series
9:41
For You
Explore
My
Settings
Romance
Castle Swimmer
Comedy
Nerd and Jock
Drama
Purple Hyacinth
Fantasy
Cursed Prince...
UP
UP
Comedy
Vampire Family
99% matchRomance
The Fish I Loved
97% match
Drama
Candid Hearts
96% match
Fantasy
Apothcary Prince
94% match
UP
Operation: Tru...
Jackson’s Diary
unOrdinary
Reloaded...
1 episode unread
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9:41
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9:41
Fantasy
The Mushroom Girl
Romance
To Loved and Be Loved
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Selfish Romance
Weekly HOT
Pixie and Brutus
Comedy
Boy Girlfriend
Romance
I Think I Like You
Slice of Life
Crow Time
Comedy
Spicy Mints
Slice of Life
2
3
4
5
1
Romance
The Fish I Loved
300K
Operation True Love
80K
I Think I Like You
4.4M
Your Letter
20.3M
Boy-friend’s Rule
563K
1
2
3
4
5
Slice of Life
Bunny’s School Days
300K
The Quickscribbes
80K
I Think I Like You
4.4M
Nerd and Jock
20.3M
Spicy Mints
563K
1
2
3
4
5
For You
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Comedy
Nerd and Jock
Drama
Purple Hyacinth
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Cursed Prince...
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Castle Swimmer
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This Wasn’t My Plan
250K
In a twist of fate, Ro-a finds herself thrown back a decade in time. This isn’t just a trip down memory lane. She’s faced with a younger, naive Sihyeon, the future superstar who would brut...
Your Letter
6.3M
Sori is a special young girl - kind, caring and principled well beyond her years. Unfortunately, these are not the personality traits generally celebrated in middle school - especially Sori’s...
Purple Hyacinth
140K
Her ability to detect lies has made her an outstanding officer of hte law - despite being haunted by her inability to save the ones she loved from a gruesome fate many years ago...
Seasons of Blossom
10M
Oh, to be young and in love. Oh, to be wild and carefree. The springtime of life is intense, tumultuous, and at times, oh so confusing. Spring, summer, fall and winer - love blossoms...
Watermelon
82K
Orphaned at a young age, two stray cat siblings struggle through life to find their place in this world. Through a series of unfortunate circum...
388 items
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ORIGINAL
ORIGINAL
| |
END
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NEW
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For You
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Fantasy
Your Smile is a Trap
Drama
unOrdinary
Fantasy
Miracle Stimulator
Comedy
Pixie and Brutus
Fantasy
The Mushroom Girl
Drama
Seasons of Blossom
UP
Fantasy
Boy-friend’s Rule
Drama
To Loved or Be Loved
Romance
I Think I Like You
MON
TUE
WED
THU
FRI
SAT
SUN
Updated weekly
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9:41
Comedy
Nerd and Jock
Drama
Purple Hyacinth
Fantasy
Cursed Prince...
Romance
Castle Swimmer
Operation True Love
kkokkalee/Dledumb
Last read today
Your Smile is a Trap
AENGO
Last read 3 days ago
Boy-friend’s Rule
Do yoon
Last read 8 days ago
unOrdinary
uruchan
Last read 15 days ago
Jackson’s Diary
Paola Batalla
Last read 1 day ago
25
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c
#104
#28
#87
#33
#49
15 series total
8 unread series
9:41
For You
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Romance
Castle Swimmer
Comedy
Nerd and Jock
Drama
Purple Hyacinth
Fantasy
Cursed Prince...
UP
UP
Comedy
Vampire Family
99% matchRomance
The Fish I Loved
97% match
Drama
Candid Hearts
96% match
Fantasy
Apothcary Prince
94% match
UP
Operation: Tru...
Jackson’s Diary
unOrdinary
Reloaded...
1 episode unread
Watch ads, Fast Pass
Daily Pass
You’ve caught up
Trending
Recommended to you
My Series
For You
Explore
My
Settings
9:41
New WEBTOON Originals
Preview
Spotlight
Genres
Originals
Search up a Webtoon
9:41
Fantasy
The Mushroom Girl
Romance
To Loved and Be Loved
Sci-fi
Miracle Stimulator
Drama
Selfish Romance
Weekly HOT
Pixie and Brutus
Comedy
Boy Girlfriend
Romance
I Think I Like You
Slice of Life
Crow Time
Comedy
Spicy Mints
Slice of Life
2
3
4
5
1
Romance
The Fish I Loved
300K
Operation True Love
80K
I Think I Like You
4.4M
Your Letter
20.3M
Boy-friend’s Rule
563K
1
2
3
4
5
Slice of Life
Bunny’s School Days
300K
The Quickscribbes
80K
I Think I Like You
4.4M
Nerd and Jock
20.3M
Spicy Mints
563K
1
2
3
4
5
For You
Explore
My
Settings
Comedy
Nerd and Jock
Drama
Purple Hyacinth
Fantasy
Cursed Prince...
Romance
Castle Swimmer
Title
Genre
Title
Genre
Title
Genre
Title
Genre
Title
Genre
Spotlight
Genres
Originals
Drama
Romance
Action
Horror
Comedy
This Wasn’t My Plan
250K
In a twist of fate, Ro-a finds herself thrown back a decade in time. This isn’t just a trip down memory lane. She’s faced with a younger, naive Sihyeon, the future superstar who would brut...
Your Letter
6.3M
Sori is a special young girl - kind, caring and principled well beyond her years. Unfortunately, these are not the personality traits generally celebrated in middle school - especially Sori’s...
Purple Hyacinth
140K
Her ability to detect lies has made her an outstanding officer of hte law - despite being haunted by her inability to save the ones she loved from a gruesome fate many years ago...
Seasons of Blossom
10M
Oh, to be young and in love. Oh, to be wild and carefree. The springtime of life is intense, tumultuous, and at times, oh so confusing. Spring, summer, fall and winer - love blossoms...
Watermelon
82K
Orphaned at a young age, two stray cat siblings struggle through life to find their place in this world. Through a series of unfortunate circum...
388 items
Sort by: Interest
ORIGINAL
ORIGINAL
| |
END
NEW
NEW
Search up a Webtoon
9:41
For You
Explore
My
Settings
Fantasy
Your Smile is a Trap
Drama
unOrdinary
Fantasy
Miracle Stimulator
Comedy
Pixie and Brutus
Fantasy
The Mushroom Girl
Drama
Seasons of Blossom
UP
Fantasy
Boy-friend’s Rule
Drama
To Loved or Be Loved
Romance
I Think I Like You
MON
TUE
WED
THU
FRI
SAT
SUN
Updated weekly
Spotlight
Genres
Originals
Sort by: Popularity
Search up a Webtoon
For You
Explore
My
Settings
9:41
Comedy
Nerd and Jock
Drama
Purple Hyacinth
Fantasy
Cursed Prince...
Romance
Castle Swimmer
Operation True Love
kkokkalee/Dledumb
Last read today
Your Smile is a Trap
AENGO
Last read 3 days ago
Boy-friend’s Rule
Do yoon
Last read 8 days ago
unOrdinary
uruchan
Last read 15 days ago
Jackson’s Diary
Paola Batalla
Last read 1 day ago
25
Buy Coins
Recent
Subscribed
Downloads
Comments
My Series
c
#104
#28
#87
#33
#49
15 series total
8 unread series
9:41
For You
Explore
My
Settings
User Feedback
I went over this new redesign with 3 users of Webtoon who answered my survey, and this is what they had to say. These would be used to improve the design in future iterations of the Webtoon app. I walked them through the redesign via a Figma prototype, asking them to complete two tasks: find a new comic to read, and navigate back to a series they'd previously read. This mirrored the two core pain points from the original research.
I went over this new redesign with 3 users of Webtoon who answered my survey, and this is what they had to say. These would be used to improve the design in future iterations of the Webtoon app. I walked them through the redesign via a Figma prototype, asking them to complete two tasks: find a new comic to read, and navigate back to a series they'd previously read. This mirrored the two core pain points from the original research.
For You page was aligned with user's personalization
All 3 users said that they liked the reduced amount of sections on the "For You" redesign, showing only subscribed, recommendations and trending
Explore page useful, but can still be improved
2 users independently flagged the same gap: there was no way to filter by keyword or author within a genre, which would be something to address in the next iteration
Comics can be improved with tagging
1 user also suggested tagging comics visually as Canvas vs. Original, which aligned with feedback I'd already seen in the Reddit survey data — that pattern showing up twice showed this is a priority for the next iteration as well
Project Takeaways
Here is what I took away from doing this Webtoon case study 🌿
🌿Here is what I took away from doing this Webtoon case study
Here is what I took away from doing this Webtoon case study 🌿
Discoverability is about structure, not just content
Webtoon has plenty of great comics to choose from, but the setup of the app makes it hard to discover those great comics. This project taught me that how the organization of information directly determines whether users can find what they're looking for, and that reducing noise and creating dedicated discovery paths are two distinct but complementary design moves
Working within an existing design system
Because this was a redesign rather than a blank canvas, I had to make decisions about what to preserve to keep the app feeling familiar to existing Webtoon users. I did have to redesign and even make new screens, but I still wanted to keep existing design elements to not make the app feel foreign